How to Build Genuine Back links

TODAY I WILL TELL YOU IN MY SHORT EXPLANATION GUIDE HOW YOU CAN BUILD GENUINE BACK LINKS.

It’s the common fact the various search engines have different algorithms in arrange to set up which website come into view higher in the SERPS (search engine ranking pages). Search engines such as Yahoo and Bing still rely mainly on on-page factors such as correct html, right meta data and copywriting, however, Google (the undoubted heavyweight of search engines HOLD an increased importance on back links (links from external websites pointing to yours).

Google uses Page Rank which is a link analysis algorithm, named after Larry Page (co-founder of Google). Page Rank is Google measure of 'importance' of the webpage and has a numerical value assigned between 0-10 with 10 being the greatest possible page rank and 0 being the lowest. For example the New York Times currently has a Page Rank of 7 whereas a new website will usually have 0.

In order to increase the Page Rank of your website a back link strategy must be undertaken.

Here are some of the different methods used to obtain back links; we will discuss their basic merits and downfalls.

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Link Exchange – THIS is very solid method to get genuine BACK LINKS. Link exchanges have now been around for many years, with numerous programs designed to spurt out emails to all and sundry asking for link exchanges. A link exchange is basically when a webmaster requests a backlink from your website in return for a back link from their website.

Article Marketing - Article websites such as EzineArticles, go articles, article base will publish unique articles that you have written, in turn you may have two self serving links in the Author's resource box. This is a great way of building links as it can also be viral. If your article is compelling enough people will blog and use the article elsewhere, thereby virally increasing the number of links obtained from the article. Remember, the article must be original and informative otherwise it may not get published, and even if it does it could have a detrimental effect on your business if the content is no good.

Blogging –IF WE TALK ABOUT BLOGGING. We all know what web blogs are and how useful they can be. The thought here is to start your own web blog (Google Blogger or WordPress are the two main blog sites), keep make sure you update it regularly and create interesting and compelling content.

Social Bookmarks –SOCIAL BOOKMARKING IS ALSO A UNIQUE WAY TO BUILD BACK LINKS. Social bookmarking websites like Del.icio.us, reddit, Digg, Furl and Stumble Upon (there are lots of others) basically allow users to bookmark pages on the Internet that they are interested in. 

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